Marketing Case Studies

Paula Deen’s Family Kitchen

Paula Deen's Family Kitchen, a restaurant known for its Southern-style cuisine and family-friendly atmosphere, was looking to grow its social media following and increase engagement. The brand was running a $10k monthly ad budget across Facebook and Instagram and had 1k followers on Instagram.

Our team worked with Paula Deen's Family Kitchen to build new audiences, create ad campaigns that would drive traffic to their website, and help them reach their goals of opening three locations in the next year.

In less than 7 months, we grew their Instagram following from 1k to 30k+ followers. Our organic growth strategies included posting engaging content that resonated with customers, targeting relevant audiences on Facebook, creating high-quality ads that resonated with consumers and drove them to the website. We also optimized their Instagram posts by testing different types of copy—and tracking how these changes affected performance—so they could see which posts were performing best with each audience group.

We built their ad campaigns and audiences from scratch and helped them open 3 locations in 1 year. Facebook followers grew over 2,000% in 6 months.

“The Larson Marketing Project is amazing to work with! Their creativity, marketing strategies and website creation were key for Paula Deen’s Family Kitchen.  They are professional, but a pleasure to work with on a daily basis. I highly recommend them to other companies for brand awareness and all marketing needs.” -Tracy - Marketing Director

SweetLeaf Stevia

When we started working with SweetLeaf, they were looking for a partner who could help them scale their organic Instagram presence and increase ROAS on Instacart, Google Merchant, Google Ads and Facebook.

Within the first few months, we helped them increase their organic followers by more than 2x and grow their ROAS 4-4.2x. We also made sure their ads were converting at a high rate, with CTRs averaging around 2%.

We’ve grown their organic Instagram following to over 37k!

Tapatio

We have been working with Tapatio Ramen since 2019. We started their Instagram page and Facebook page from scratch, and were able to grow the Instagram account from 0 to 21,200 followers in two years.

We also grew their Facebook account from 0 to 34,000 followers in the same period of time. And our engagement rates are higher than average—we hold 7%+ engagement rate across social media!

We believe that food trucks are a great way to reach new customers, so we created a food truck that would allow us to reach people who might not otherwise try ramen birria. Since then, we've been able to bring our product to more than 50 cities around the world through restaurants and food trucks alike.